The Balancing Effect - June 15Traditional media encompasses advertising in the form of newspaper, television, radio and magazines. They tend to be more costly, but they also help you reach a broader and bigger audience. New media on the other hand, encompasses advertisement in streaming services, social media and online advertisement. This form of advertisement lets you target consumers in a more customized way and connect easily with consumers
The problem arises when companies rely more heavily on one type of media and forget to find the balancing effect. In this one-day seminar at Queen's Smith School of Business (Toronto) we hope to enlighten the audience and motivate them to find the equilibrium between these two very important forms of marketing that together will target their correct business audience. |
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